Mail merge templates are used to send bulk email to multiple users at a same time.
Mail merge templates could be used in following scenarios
1. Birthday mails.
2. Appointment letters
3. Multiple Resignation Letters
Email Templates could be used in following scenarios
1. New case assigned to a user
2. New admission application received
3. Some record needs approval
Here is the table for feature of both templates
Feature
|
Email Template
|
Mail Merge Template
|
Insert merge fields
|
X
|
X
|
Insert custom attribute lookup fields
|
X
|
|
Are available to
send in bulk
|
X
|
X
|
Preview before
sending in bulk
|
X
|
|
Edit before sending
in bulk
|
X
|
|
Place content in
the body of an email
|
X
|
X
|
Respect do not contact
rules
|
X
|
X
|
Create personal or
organization-wide template
|
X
|
X
|
Can be used in
workflow
|
X
|
|
Can be created
globally for use across multiple entities
|
X
|
|
Can be created for
custom entities
|
X
|
|
Requires the
Outlook client to create template
|
X
|
I hope it
helps someone. J